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Marketing Brand Manager

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A global supplier of electronic components and sub-assemblies is looking to hire a Marketing Brand Manager. The Marketing Brand Manager will be responsible for the brand strategy, and the integrated marketing and communications plan for the assigned brands. These plans include development, execution and evaluation of all marketing and communications activities, both external and internal for assigned brands. Through cross functional leadership, the Marketing Brand Manager will be accountable for the co-creation and execution of comprehensive brand marketing plans with strategic initiatives around aligning appropriate product lines, identifying key markets, understanding competitive presence, market conditions, targeted programs, and project tactics designed to grow revenue, brand equity, and market presence. This position will work closely with key functional areas within our marketing team, Product Line Managers, Inside and Outside Sales teams, as well as executive leadership.

 

The Marketing Brand Manager will be responsible for but not limited to:

  • Working with the marketing, product management, sales and leadership team to create annual brand marketing plans in line with corporate strategic direction, growth projections, market conditions, and initiatives.
  • Planning competitive research, measurable objectives, timelines, strategies, target regions, and tactics set to meet or achieve revenue target and marketing contribution to revenue. Creating an analytic, ROI and budget management component within each project plan will be key to understanding objectives, value and further fine tuning or enhancements for next steps and growth.
  • Managing a comprehensive marketing communications, social media, and public relations program that will enhance the image and position of assigned brands products and services in the marketplace, as well as promoting internal and external relations.
  • Evaluating existing materials for marketing effectiveness, consistent messaging, value proposition, brand promise, and adherence to brand guidelines.
  • Responsible for editorial content, editing, design collaboration, distribution, project planning, budget racking, evaluation, and ongoing inventory management of all collateral both print and digital for assigned brands.
  • Ensuring consistent articulation of desired image, position and value proposition of the assigned brands and products to all stakeholders, both internal and external. This marketing communications and public relations function includes both the development of relevant, targeted and error free copy, close collaboration with Product Line Management (PLM) for technical accuracy, as well as assigning creation of appropriate visual support to graphic design team across all media platforms, including but not limited to print, email, digital, and presentations.
  • Ensuring consistent implementation of established brand guidelines throughout all media, both external and internal are achieved.
  • Collaborating with Product Line Managers using Infinite product launch process, to ensure successful execution of new product launches including the development of a communications strategy, timeline, budget, launch plan, sales tools, and training materials.
  • Working closely with all internal stakeholders and project team members in the timely realization of the launch plan.
  • Successful execution, collaboration, and coordination of global tradeshow and events program managing both internal and external resources. This includes tradeshow research, branded messaging, event objectives, product selection, budget development, factsheets, services, premium selection, logistics, lead retrieval, ROI, warehouse management and tradeshow inventory.
  • Working closely with digital marketing team to provide support in the creation of content, key word development, web page creation, and product placement.
  • Ensuring meta data, meta descriptions are in place to strengthen SEO and support product launches. Responsible for the daily assignment of web leads through the CRM system.  Website project management for new site development will be coordinated by the Brand Marketing Manager in collaboration with the eCommerce/DCE team.
  • Managing vendor relationships to broaden department skill set and expand bandwidth in the development of brochures, advertisements, tradeshows, technical writing, and other projects.
  • Complying with and ensuring department compliance with company health, safety and environmental policies.
  • Complying with all applicable U.S. export control and security regulations.
  • Other duties as required.

 

 

Qualifications:

  • Five to ten years B2B marketing and communications experience preferably with industrial technology-based products.
  • Demonstrated skills, knowledge and experience in the development and execution of marketing strategies and aligned activities.
  • Strong verbal and written communications skills.
  • Demonstrated creative talent, passion for detail and accuracy.
  • Strong organizational skills and keen attention to detail.
  • Ability to manage multiple projects at a time and oversee multiple brands/product lines.
  • Experience overseeing the design and production of print and digital materials.
  • Experience in managing tradeshow schedule, planning, resources, logistics and leads.
  • Ability to effectively work under tight deadlines and manage projects independently.
  • Resourcefulness in solving problems.
  • Excellent people skills and an upbeat and enthusiastic attitude.
  • Ability and desire to continually learn.
  • Strong computer skills particularly in the areas of word processing, data base management and page layout.
  • Experience with Creative Suite Software – InDesign, Illustrator and Photoshop. HTML knowledge a plus.
  • Strong work ethic and positive attitude.

 

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